This privacy statement clarifies the nature, scope and purpose of the processing of personal data (hereinafter "data") in the context of the provision of our services as well as within our online offer and related websites, Functions and content as well as external online presences, such as Our social media profile (hereinafter collectively referred to as "online offer"). In terms of the terminology used, such as "Processing" or "person in charge" we refer to the definitions in art. 4 of the Basic Data Protection Regulation (DSGVO).
Types of data processed
-Inventory data (e.g., person master data, names or addresses). -Contact information (e.g., e-mail, telephone numbers). -Content data (e.g., text input, photographs, videos). -usage data (e.g., visited websites, interest in content, access times). -meta-/Kommunikationsdaten (e.g., device information, IP addresses).
Categories of persons affected
Visitors and users of the online offer (hereinafter we refer to the persons concerned as "users").
Purpose of processing
-Provision of the online offer, its functions and contents. -Answering contact inquiries and communicating with users. -Safety measures. -Range Measurement/Marketing
"Personal data" shall be any information relating to an identified or identifiable natural person (hereinafter referred to as "the person concerned"); Identifiable is a natural person who, directly or indirectly, in particular by assigning it to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or can be identified to one or more special features that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person. "Processing" means any operation performed with or without the help of automated procedures or any such series of operations in connection with personal data. The term extends far and covers virtually every use of data. "Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific person concerned without the addition of additional information, provided that such additional Information shall be kept separately and subject to technical and organisational measures to ensure that the personal data are not assigned to an identified or identifiable natural person. "Profiling" means any kind of automated processing of personal data, which consists in the use of such personal data to assess certain personal aspects relating to a natural person, in particular aspects To analyze or predict the performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or location change of this natural person. The "person responsible" shall mean the natural or legal entity, authority, institution or other body which, alone or jointly with others, decides on the purposes and means of processing personal data. "Processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the responsible party.
Relevant legal bases
In accordance with the art. 13 DSGVO We inform you about the legal basis of our data processing. For users from the scope of the Data Protection Basic Regulation (DSGVO), i.e. The EU and the EEC, provided that the legal basis is not mentioned in the data Protection declaration, is as follows: The legal basis for obtaining consent is art. 6 Abs. 1 lit. A and art. 7 DSGVO; The legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering inquiries is art. 6 Abs. 1 lit. (b) DSGVO; The legal basis for processing to meet our legal obligations is art. 6 Abs. 1 lit. (c) DSGVO; In the event that vital interests of the person or other natural person require the processing of personal data, art shall be used. 6 Abs. 1 lit. (d) DSGVO as a legal basis. The legal basis for the necessary processing to carry out a task which is in the public interest or is carried out in the exercise of public authority which has been transferred to the person responsible is art. 6 Abs. 1 lit. (e) DSGVO. The legal basis for processing to protect our legitimate interests is art. 6 Abs. 1 lit. F DSGVO. The processing of data for purposes other than those to which it was Ehoben is determined by the specifications of art 6 abs. 4 DSGVO. The processing of special categories of data (according to type. 9 para. 1 DSGVO) is determined according to the specifications of the art. 9 para. 2 DSGVO.
We meet the legal requirements taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of processing, as well as the varying likelihood of occurrence and severity of the Risk for the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, availability and Separation. We have also established procedures to ensure that the rights concerned are exercised, that data is deleted and that the data is compromised. We also take into account the protection of personal data already during the development or Selection of hardware, software and procedures, according to the principle of data protection through technical design and data protection-friendly presets.
Co-operation with processors, jointly responsible and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors, jointly responsible or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis Legal permission (e.g. If a transfer of the data to third parties, such as payment service providers, is required for the performance of the contract), users have agreed to a legal obligation to do so or on the basis of our legitimate interests (e.g. When using agents, web hosts, etc.). If we disclose, transmit or otherwise grant access to other companies of our group, this is in particular for administrative purposes as a legitimate interest and darüberhinausgehend on a legal requirements appropriate basis.
Transfers to third countries
If we have data in a third country (i.e. Outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure, or Transfer of data to other persons or companies occurs only if it is necessary to fulfil our (pre) contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our authorized Interests is happening. Subject to legal or contractual permits, we process or leave the data in a third country only in the presence of the legal requirements. i.e. The processing takes place e.g. On the basis of special guarantees, such as the official recognition of a level of data protection equivalent to the EU (e.g. For the USA by the "Privacy shield") or by observing officially recognized special contractual obligations.
Rights of the persons concerned
You have the right to request confirmation as to whether relevant data will be processed and for information about this data as well as for further details and copy of the data in accordance with the legal requirements. They have accordingly. The legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you. In accordance with the legal requirements, you have the right to demand that relevant data be deleted immediately, or To demand a limitation of the processing of the data in accordance with the legal requirements. You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with the legal requirements and to request their transmission to other persons responsible. They shall also have the right to submit a complaint to the competent supervisory authority in accordance with the legal requirements.
You have the right to revoke your consent with effect for the future.
Right to Object
You may at any time object to the future processing of the data concerning you in accordance with the legal requirements. The opposition may in particular be against processing for direct marketing purposes.
Cookies and right of objection in direct advertising
Deletion of data
The data processed by us will be deleted or restricted in its processing in accordance with the legal requirements. Unless expressly stated in the scope of this data protection declaration, the data stored with us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with statutory retention obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. i.e. The data is locked and not processed for any other purpose. This applies, for example, For data that must be kept for commercial or tax reasons.
Participation in affiliate partner programs
Within our online offer we rely on the basis of our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer) according to Article. 6 Abs. 1 lit. (f) DSGVO industry-standard tracking measures to the extent necessary for the operation of the Affiliatesystems. In the following we clarify the user's technical background. The services offered by our contractual partners can also be advertised and linked on other websites (so-called Affiliate links or after-buy systems, for example, Links or services provided by third parties after a contract is concluded). The operators of the respective websites receive a commission when users follow the Affiliate links and then take the offers. In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and/or the offers available to us, the offers are then on the instigation of the Affiliate links or our Online platform. For this purpose, the Affiliate links and our offers are supplemented by certain values which form part of the link or otherwise, e.g. Can be set in a cookie. The values include in particular the source website (referrer), time, an online identification of the operator of the website on which the affiliate link was located, an online identification of the respective offer, an online identification of the user, as well as Tracking-specific values, such as Advertising Agent ID, partner ID, and categorizations. The user's online identifiers, which we use, are pseudonymous values. i.e. The online identifiers do not contain personally identifiable information such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or who was interested in an offer through our online offer is aware of the offer, i.e. Such as. Has concluded a contract with the provider. However, the online identification is personal to the extent that the partner company and also us, the online identification is available together with other user data. This is the only way for the partner company to tell us whether the user has perceived the offer and we Can cash out the bonus.
Amazon Affiliate Program
Comments and contributions
The follow-up comments can be made by users with their consent according to Article. 6 Abs. 1 lit. A DSGVO be subscribed to. Users will receive a confirmation email to verify that they are the owner of the email address entered. Users can unsubscribe from current comment subscriptions at any time. The confirmation email will contain information about the revocation options. For the purpose of obtaining the consent of the users, we save the registration time along with the IP address of the users and delete this information when users log off from the subscription. You can cancel the receipt of our subscription at any time, i.e. Revoke your consent. We may store the e-mail addresses held for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defence against claims. An individual cancellation request is possible at any time, if at the same time the former existence of a consent is confirmed.
Retrieving emojis and Smilies
Within our WordPress blog, graphical emojis (or smilies), i.e. Small graphical files that express feelings that are obtained from external servers. In this case, the providers of the servers collect the IP addresses of the users. This is necessary so that the Emojie files can be transmitted to the users ' browsers. The Emojie service is offered by Autolanguic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Autolanguic Privacy Notice: https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which in our knowledge is called Content delivery networks, that is, servers that are only used for fast and secure transmission of the files and the personal data of the users are deleted after transmission. The use of the emojis is based on our legitimate interests, i.e. Interest in an attractive design of our online offer according to Article. 6 Abs. 1 lit. Q. DSGVO.
When contacting us (e.g. By contact form, e-mail, telephone or via social media) the information of the user for the processing of the contact request and its processing is provided in accordance with Article. 6 Abs. 1 lit. B. (within the framework of contractual-/vorvertraglicher relations), art. 6 Abs. 1 lit. Q. (Other inquiries) DSGVO processed.. Users ' information can be stored in a Customer relationship management system ("CRM system") or similar request organization. We will delete the requests if they are no longer required. We review the requirement every two years; The statutory archiving obligations also apply.
Hosting and email delivery
The hosting services we use are designed to provide the following services: infrastructure and Platform services, computing capacity, storage space and database services, e-mail delivery, security services, and Technical maintenance services that we use for the purpose of operating this online offer. We process or Our hosting provider inventory data, contact data, content data, contract data, usage data, meta-and communication data of customers, interested parties and visitors of this online offer based on our legitimate interests in an efficient and Secure provision of this online offer according to Article. 6 Abs. 1 lit. F DSGVO in conjunction with Article. 28 DSGVO (Completion Order Processing contract).
Collection of Access data and logfiles
We, respectively. Our hosting provider, collects on the basis of our legitimate interests in the sense of art. 6 Abs. 1 lit. Q. DSGVO data about each access to the server on which this service resides (so-called server log files). The access data includes the name of the retrieved Web page, file, date and time of retrieval, transferred data quantity, message about successful retrieval, browser type and version, the operating system of the user, referrer URL (the previously visited page), IP address and the Requesting providers. LogFile information is used for security reasons (e.g. For the purposes of the investigation of abuse or fraud) for a maximum duration of 7 days and then deleted. Data for which further storage is required for evidence is excluded from the deletion until the final clarification of the respective incident.
Google Universal Analytics
We use Google Analytics as a "universal-analytics" design. "Universal analytics" means a method of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "Cross-device Tracking").
Google AdSense with personalized ads
We use based on our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer in the sense of the art. 6 Abs. 1 lit. Q. DSGVO) The Services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google"). Google is certified under the Privacy Shield Agreement and provides a guarantee to comply with European Data protection Law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). We use the AdSense service, which displays ads on our website and we receive a reward for their display or other use. For these purposes, usage data such as The click on an ad and the IP address of the user processed, with the IP address shortened by the last two digits. Therefore, the processing of the data of the users is Pseudonymisiert. We use AdSense with personalized ads. Google draws conclusions about their interests based on the websites or apps that users visit and the user profiles they create. Advertisers use this information to align their campaigns with these interests, which is equally beneficial to users and advertisers alike. For Google, ads are personalized when captured or known data determines or affects the ad selection. These include earlier searches, activities, site visits, the use of apps, demographics, and location information. In particular, this includes: demographic targeting, targeting of interest categories, remarketing, and targeting on customer matching lists and target group lists uploaded in DoubleClick bid manager or campaign manager. For more information about Google's use of data, settings and opposition, see the Google Privacy Statement (https://policies.google.com/technologies/ads) and the settings for displaying Ads by Google (https://adssettings.google.com/authenticated).
Integration of third party services and content
We use our online offer on the basis of our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer in the sense of the art. 6 Abs. 1 lit. Q. DSGVO) third-party content or service offerings to support their content and services, such as To embed videos or fonts (hereinafter referred to as "content"). This always assumes that the third-party providers of this content perceive the IP address of the users, since they could not send the contents to their browsers without the IP address. The IP address is therefore required to display this content. We only endeavour to use such content, whose provider uses the IP address only to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as "Web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate the visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device, including technical information on the browser and operating system, referring Web pages, visiting time and other information on the use of our online offer. Be linked to such information from other sources.
Using Facebook Social plugins
We use based on our legitimate interests (i.e. Interest in the analysis, optimization and economic operation of our online offer in the sense of the art. 6 Abs. 1 lit. Q. DSGVO) Social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). For example, you can Include content such as images, videos, or text and buttons that allow users to share content from this online offering within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield Agreement and provides a guarantee to comply with European Data protection Law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). When a user calls a function of this online offer that contains such a plugin, his device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted directly by Facebook to the user's device and is included in the online offer. Users can create user profiles from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our knowledge level. By incorporating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged on to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example press the Like button or leave a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will know and store its IP address. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and settings for the protection of the privacy of the users can be read in the privacy information of Facebook: https:// www.facebook.com/about/privacy/. If a user is Facebook and does not want Facebook to collect data about him via this online offer and link it with his member data stored on Facebook, he must log out before using our online offer on Facebook and his Delete Cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: Https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/or the EU page http://www.youronlinechoices.com/. The settings are independent of the platform, i.e. They are applied to all devices, such as desktop computers or mobile devices.
Within our online offer, functions and contents of the platform Google +, offered by the Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") can be integrated. For example, you can Include content such as images, videos, or text and buttons that allow users to share content from this online offering within Google. If the users are members of the platform Google +, Google can call the above mentioned Assign content and functions to the profiles of the users. Google is certified under the Privacy Shield Agreement and provides a guarantee to comply with European Data protection Law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information about Google's use of data, settings and opposition, see the Google Privacy Statement (https://policies.google.com/technologies/ads) and the settings for displaying Ads by Google (https://adssettings.google.com/authenticated). Created with Datenschutz-Generator.de by RA Dr. Thomas Pan